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How Ski Resorts Benefit from Weather Guarantees

Protect your guests’ ski trips with Sensible Weather's Weather Guarantees. Ensure financial safety and peace of mind, rain or shine.

By Blair Staunton

August 5, 2024

What’s worse than a lodge running out of hot chocolate after a long day of skiing? Getting rained on or having terrible visibility due to heavy snow. Poor weather can significantly dampen your guests’ experiences—until now.

MeetWeather Guarantees.

Offer your guests up to 100% reimbursement if unexpected rain, sleet, or heavy snow occurs during their trip. This confidence-enhancing feature allows skiers and snowboarders to book with peace of mind, supporting your business with fewer cancellations and increased booking rates.

Discover five reasons Weather Guarantees offer a win-win for everyone:

  1. Reducing Cancellations and Preserving Revenue Weather Guarantees mitigate the risk of cancellations due to adverse weather, ensuring continuous revenue streams during unpredictable conditions. Guests feel secure knowing they can get a refund if the weather turns, which discourages them from canceling their bookings preemptively.
  2. Enhanced Guest Satisfaction Weather Guarantees significantly improve guest experiences by providing peace of mind. Surveys show that 55% of guests reported feeling more satisfied with their experience due to the Weather Guarantee.
  3. Financial Flexibility for Guests Instead of guests losing money on unused lift tickets, Weather Guarantees provide reimbursements that can be spent on other resort activities. This flexibility not only enhances the guest experience but also helps recapture potential lost revenue.
  4. Zero Operational Impact on Your Resort Sensible Weather assumes the financial and administrative responsibilities for Weather Guarantee reimbursements, ensuring that resorts don't need to manage claims or adjust operational procedures. This approach helps resorts manage financial risk, while maintaining their service levels without additional strain.
  5. Proven Impact and Strategic Partnerships Since 2021, over 500,000 Weather Guarantees have been sold, demonstrating their effectiveness and customer satisfaction. Feedback shows that 89% of customers feel the guarantees are worth the price. Sensible Weather's platform integrations with Inntopia and Spotlio, and proven success at ski resorts including Val Cenis, affirm that the Weather Guarantee is a trusted and reliable solution in the industry.

But Don't Guests Want Snow on a Ski Trip?

While it might seem counterintuitive, data shows that occupancy on the slopes actually drops during heavy snowfall. Guests often prefer to ski after a snow event rather than during it. This preference highlights the importance of Weather Guarantees, as they allow guests to plan around the snow, ensuring they can enjoy the best conditions without the hassle of navigating through less ideal weather.

Proven Results

Yves Dimier, the director at Val Cenis, says, "Our partnership with Spotlio and SensibleWeather allows us to enhance our guests’ experience, enabling them to focus on the joy of skiing while knowing it is protected against unpredictable weather conditions."

"Bad weather” on the green is much different from "bad weather” on the slopes. So Sensible Weather worked with Val Cenis to tailor their protection for exactly the type of weather required for skiers to enjoy their experience. In this case, when the forecast shows rain or precipitation for more than three hours, customers automatically receive reimbursement. No canceling or claims process needed—guests simply receive a text that their reimbursement is available.

Control what you can with Weather Guarantees

Outdoor activities depend heavily on weather conditions, meaning much of your guests’ experience is out of your control. But with Sensible Weather’s Weather Guarantees, you can regain some of this control and ensure your guests aren’t missing out on their plans. 

Over the last five years, the ski resort industry has grown 2.9% and is now worth $4.6 billion. And it’s only growing more. Don’t miss out on your share because of a few dreary days. Let Sensible Weather’s Weather Guarantees provide your customers with a literal rainy day fund. 

Ready to get started? Get in touch with us today.

Connect with our team

Want to learn more about how Weather Guarantees can help your business? Schedule a call with a member of our Partnerships team today!