Sensible Weather has been Recognized by Fast Company as One of the Most Innovative Companies in the World in 2025

This honor highlights our collective efforts to make it easier for people to book travel and outdoor experiences without worrying about the weather. It also underscores the innovative spirit we share with our partner community, who are integral to our success.

For the past 6 years, Sensible Weather has been on a mission to give people the confidence to get outside and explore the world around them.

Trend reports and data all point in the same direction—people increasingly want to spend time outside, and our partners play a starring role in making that happen.

With weather becoming more unpredictable due to climate change, the impact on booking rates and cancellations is being felt across the travel and hospitality industry. People are more hesitant to book early and quick to cancel when the 10-day forecast shows a diminished experience. Businesses that attract guests because of their outdoor experiences are at the mercy of Mother Nature, who is becoming more unpredictable and aggressive.

That's where Sensible Weather comes in.

We are proud to have created the category of Weather Protection in the travel and hospitality space, and are blown away that Weather Guarantees have been added to more than 500,000 trips and experiences.

Giving guests the peace of mind to book without worrying about the weather is one small part of the equation, but it can have a big impact on the bottom line.

Sensible Weather has helped businesses see increased booking conversions, fewer cancellations, higher average order values, and more satisfied guests—all at no cost to our partners.

The recognition from Fast Company is as much about the innovative service we provide as it is about the experiences created by our partners.

“Being recognized as one of the most innovative companies of the year is a huge milestone for us, but it’s not just about Sensible Weather. It’s about the work we’re doing with our incredible partners to give travelers peace of mind, knowing they’re covered—even when the weather doesn’t cooperate," says Nick Cavanaugh, CEO, of Sensible Weather.

Things are heating up.

Fast Company's rigorous selection process sifts through thousands of companies to find those that truly push the envelope. So this inclusion is not only a nod to our past achievements but also a look into our future.

We continue to look for ways to expand our data, the types of weather our Guarantees cover, and the products we offer to our partners and consumers. In 2024, we were thrilled to expand our offerings to include high-temperature protection and Demand Analytics.

Here’s to innovating together in 2025 and beyond.